These are the real result cards the directory renders, shown here with an example company. Same business, same services, same city — the only difference between them is the plan.
On Basic (free, unclaimed)Example — not a real company
An example listing. This company does not exist — it is here to show how a profile is presented on each plan, using the same components the directory renders for real listings.
An example listing. This company does not exist — it is here to show how a profile is presented on each plan, using the same components the directory renders for real listings.
Paid listings may include priority placement, not an endorsement.
A Pro badge, placement above standard listings, and quote requests delivered straight to the company.
What Pro adds over Basic
Every difference between the two plans, and what each one actually means. Nothing here is written by hand — it is read from the same source as the comparison table, so it cannot describe a limit the product no longer has.
Phone number
From Shown after a clickup to Tap to call
Your real number, never a tracking number. On a Free listing a visitor clicks 'Show phone number' to reveal it and it prints as text; on a paid listing it is tappable, so a phone call is one gesture from the top of your profile.
Your website
From Shown as textup to Clickable link
Free listings print your domain as text, so a property owner can see you have a site and our structured data can name it. Paid listings make it a link they can click.
Public email address
From Not includedup to Included
A mailto button on your profile, on claimed paid listings. Every tier still receives written inquiries — see the contact form below.
Social profile links
From Not includedup to Included
Facebook, Instagram, LinkedIn, YouTube and the like, shown on your profile. Every tier is emitted as schema.org sameAs regardless, so search engines and AI assistants can match your listing to your accounts either way.
How your website link is marked
From Not linkedup to Marked sponsored
Paid listings link out marked sponsored, because a link that comes with a subscription has to be disclosed as one. Free listings show the domain as text rather than a link at all.
Directory categories you can carry
From Up to 3up to Up to 6
Each category places your listing on that category's landing page, plus the city and state pages beneath it.
Cities beyond your home city
From 1up to 3
Factual coverage, not keyword reach — add only the cities you genuinely work in. Your home city is always included and never counts against the cap.
Total cities your listing appears in
From 2up to 4
Home city plus the served cities your plan allows.
Of those, how many you are promoted in
From 0up to 1
Declaring a city puts you on its page. Being promoted in it puts you at the top, in the labelled sponsored strip. The two numbers are different on purpose — see Placement.
Dedicated local company pages
From Not includedup to Included
A real page per served city at /company/your-company/city/, written around that city rather than a copy of your profile with the name swapped.
Project photos published
From Up to 5up to Up to 25
Shown as a gallery on your profile and on any local city pages you have.
Cities you are promoted in
From Noneup to 1 — your home city
Promoted means two things together: a card in the labelled sponsored strip at the top of that city's page, and first position in its results. Your home city is always one of them and never counts against the total. Everywhere else you serve, you still appear — you just rank on your merits like everyone else.
Position in directory results
From Standard placementup to Top of your city
Inside a city you are promoted in, you sort above the standard roster. Outside it, and on state and category pages, rosters sort by tier, then by claimed, reviewed, and alphabetical order.
Result card and profile treatment
From Standardup to Pro treatment
How prominent your card looks in a list of competitors.
Paid placement disclosure
From Not applicableup to Always labelled
Every paid position is labelled as paid placement, on the card and next to the strip heading.
"Get a Quote" form delivered to you
From Not includedup to After claim approval
The structured quote form, delivered to your listing's contact address as soon as it is submitted. Requires an approved claim, so we know where to send it.
Contact form on your profile
From Routed through the directoryup to Direct to your inbox
Every published profile has one. On Free the request comes to the directory and the form tells the visitor that plainly.
Direct contact from your profile
From Phone shown after a clickup to Call, email, website, social
Tap-to-call, a mailto button, a clickable website link, and your social accounts — the paths that let a visitor leave our page for yours in one gesture. On Free the same facts are still on the page (the number after a click, the domain as text) but the form is the path a visitor takes.
Phone number on city and category pages
From Not includedup to Included
Paid listings carry their number on the directory pages themselves, so a property owner scanning a city page can call without opening a profile first.
12-month month-by-month history
From Not includedup to Included
The full trend, so you can see seasonality rather than a single snapshot.
Monthly price
From Freeup to $49/month
Billed monthly, cancel any time before renewal.
Annual price
From Freeup to $490/year
Two months' worth cheaper than paying monthly across a year.
Cancel any time
From Nothing to cancelup to Included
Self-service in the Stripe billing portal, linked from your dashboard.
If you cancel
From Not applicableup to Reverts to Basic
Your listing stays published. It reverts to Basic limits and standard placement; your content is not deleted.
Everything a Pro listing includes
Your profile and its facts
Published company profile
Company overview
Phone number — Tap to call
Your website — Clickable link
Public email address
Business details
Social profile links
Company logo
Search indexing, structured data, internal links
How your website link is marked — Marked sponsored
Customer reviews and star ratings
Service categories
Directory categories you can carry — Up to 6
Property types, project types, and service details — Not capped
Service area and local pages
Cities beyond your home city — 3
Total cities your listing appears in — 4
Listed on each city page under "also serving"
Of those, how many you are promoted in — 1
Dedicated local company pages
Photos and portfolio
Project photos published — Up to 25
Upload and reorder from the dashboard
Logo on profile and result cards
Placement and visibility
Cities you are promoted in — 1 — your home city
Position in directory results — Top of your city
Result card and profile treatment — Pro treatment
Paid placement disclosure — Always labelled
Inquiries and leads
"Get a Quote" form delivered to you — After claim approval
Contact form on your profile — Direct to your inbox
Direct contact from your profile — Call, email, website, social
Leads resold or shared with competitors — Never
Per-lead fees — None
Phone number on city and category pages
Profile activity
Views, website clicks, phone taps, quote requests
Change against the previous period
12-month month-by-month history
Project spotlights
Client confidentiality — Not applicable
Verification, badges, and trust
Website trust badge — Any claimed, published listing
License and insurance review — Free on every tier
Can a paid plan buy a verified marker? — No
Billing, changes, and cancellation
Monthly price — $49/month
Annual price — $490/year
Cancel any time
If you cancel — Reverts to Basic
In your dashboard on Pro
What you can do once you sign in. Every listing gets a dashboard, including free ones — what a plan changes is the limits and what arrives in your inbox.
Company profileUp to 6 service categories
Edit your company name, address, contact details, description, and the services you offer.
Project galleryUp to 25 photos
Upload, reorder, and remove project photos. They appear on your profile and on any local city pages you have.
Service areas3 cities beyond your home city
Add the cities you genuinely work in. Your home city is always included and never counts against the cap.
Quote requestsDelivered to you
Enquiries from your profile arrive in your inbox with the requester's name, contact details, and message.
Profile activity12-month month-by-month history
Views, clicks, calls, and quote requests on your listing, with the change against the previous period.
Local city pagesIncluded
A dedicated page per eligible served city, rather than one profile doing all the work.
Project spotlightsNot included
Submit a completed project for review. Published spotlights appear across the relevant directory pages.
BillingSelf-service
Change or cancel the plan yourself through the Stripe portal. Cancelling reverts the listing to Basic; it is never unpublished.
Your dashboard states the plan's limits back to you, so nothing is guesswork.
Add the cities you actually work in. Your home city is always included and never uses a slot.
Questions about Pro
What happens to enquiries before I upgrade?
Your profile already carries a contact form, and the form says plainly that the message goes to the directory rather than to you. We email you that a request came in, naming the project type and the general area, but not the requester's name, contact details, or message. Upgrading is what routes the whole thing to your inbox as it arrives.
Is Pro worth it if my city page only has a few listings?
Placement is worth less on a short page, and we would rather say so. On a page with two or three listings, the part of Pro that earns its money is lead delivery and the extra categories and cities — not the position. If placement is the only reason you are considering it, look at how many contractors you are actually competing with on the pages you care about first.
Upgrade to Pro
$49 per month, or $490/year. Billed through Stripe, and you can cancel any time from your dashboard before the next renewal. Cancelling reverts the listing to Basic — it is never unpublished.
Paid placement: Paid placement affects visibility within The Pavement Directory but does not represent endorsement, certification, verification of workmanship, or guarantee of contractor quality.