Every feature, every tier
What each listing plan actually includes.
The full breakdown of Basic, Pro, and Featured — what you get, what each limit means, what happens when a plan changes, and which parts of the directory are not for sale at any price.
Pro
$39/month
or $390/year
More categories, more cities, more portfolio, better placement.
Upgrade to ProFeatured
$99/month
or $990/year
Top placement, the category strip, and reviewed project spotlights.
Upgrade to FeaturedPrices shown are launch rates and are scheduled to double on January 31, 2027. Subscriptions started at the launch rate keep that rate until they are cancelled or changed.
Everything side by side
The complete matrix. Each section below explains what these rows mean in practice and how the limits behave when a plan changes.
| Feature | BasicFree | Pro$39/month | Featured$99/month |
|---|---|---|---|
| Your profile and its facts | |||
| Published company profile | Included | Included | Included |
| Company overview | Included | Included | Included |
| Phone number shown publicly | Included | Included | Included |
| Website, public email, and business details | Included | Included | Included |
| Social profile links | Included | Included | Included |
| Company logo | Included | Included | Included |
| Search indexing, structured data, internal links | Included | Included | Included |
| Link to your own website | Marked nofollow | Marked sponsored | Marked sponsored |
| Customer reviews and star ratings | Included | Included | Included |
| Service categories | |||
| Directory categories you can carry | Up to 3 | Up to 6 | Up to 10 |
| Property types, project types, and service details | Not capped | Not capped | Not capped |
| Service area and local pages | |||
| Cities beyond your home city | 1 | 4 | 8 |
| Total cities your listing appears in | 2 | 5 | 9 |
| Listed on each city page under "also serving" | Included | Included | Included |
| Dedicated local company pages | Not included | Included | Included |
| Photos and portfolio | |||
| Project photos published | Up to 5 | Up to 25 | Up to 40 |
| Upload and reorder from the dashboard | Included | Included | Included |
| Logo on profile and result cards | Included | Included | Included |
| Placement and visibility | |||
| Position in directory results | Standard placement | Above standard listings | Top of results |
| Featured strip on category landing pages | Not included | Not included | Included |
| Result card and profile treatment | Standard | Pro treatment | Featured badge |
| Paid placement disclosure | Not applicable | Always labelled | Always labelled |
| Inquiries and leads | |||
| "Get a Quote" form delivered to you | Not included | After claim approval | After claim approval |
| Contact form on your profile | Routed through the directory | Direct to your inbox | Direct to your inbox |
| Your phone, email, and website | Included | Included | Included |
| Leads resold or shared with competitors | Never | Never | Never |
| Per-lead fees | None | None | None |
| Phone taps and website clicks | Included | Included | Included |
| Profile activity | |||
| Views, website clicks, phone taps, quote requests | Included | Included | Included |
| Change against the previous period | Included | Included | Included |
| 12-month month-by-month history | Not included | Included | Included |
| Project spotlights | |||
| Submit completed projects | Not included | Not included | Reviewed before publishing |
| Client confidentiality | Not applicable | Not applicable | Private by default |
| Verification, badges, and trust | |||
| Website trust badge | Any claimed, published listing | Any claimed, published listing | Any claimed, published listing |
| License and insurance review | Free on every tier | Free on every tier | Free on every tier |
| Can a paid plan buy a verified marker? | No | No | No |
| Billing, changes, and cancellation | |||
| Monthly price | Free | $39/month | $99/month |
| Annual price | Free | $390/year | $990/year |
| Rate after the launch period | Free stays free | $78/month | $198/month |
| Cancel any time | Nothing to cancel | Included | Included |
| If you cancel | Not applicable | Reverts to Basic | Reverts to Basic |
Your profile and its facts
Everything that makes a listing complete, accurate, and findable is on every tier, including Free. A property manager comparing three companies should be reading the same kind of page for all three, whatever those companies pay us. Paid plans buy capacity, presentation, and placement — never the facts.
| Feature | BasicFree | Pro$39/month | Featured$99/month |
|---|---|---|---|
| Published company profileYour own page at /company/your-company/, with services, service area, business details, and contact options. | Included | Included | Included |
| Company overviewThe long-form description of what your company does, who it works for, and how it works. Not truncated or teased on any tier. | Included | Included | Included |
| Phone number shown publiclyYour real phone number on your profile, not a tracking number and not hidden behind an upgrade. | Included | Included | Included |
| Website, public email, and business detailsAddress, hours, year founded, service radius, licensing details, and the rest of the factual record. | Included | Included | Included |
| Social profile linksFacebook, Instagram, LinkedIn, YouTube and the like, published on the profile and emitted as schema.org sameAs. | Included | Included | Included |
| Company logoUpload your own mark from the dashboard; it appears on your profile and result cards. | Included | Included | Included |
| Search indexing, structured data, internal linksEvery published profile is eligible for indexing, carries LocalBusiness structured data, and is linked from the city, state, and category pages it belongs on. | Included | Included | Included |
| Link to your own websiteFree listings link out as nofollow; paid listings are marked sponsored, because a link that comes with a subscription has to be disclosed as one. Neither one is followed — this is honesty about paid links, not a feature we are withholding. | Marked nofollow | Marked sponsored | Marked sponsored |
| Customer reviews and star ratingsCollect reviews with your own review link, plus copy-ready email and text templates in the dashboard. Reviews are moderated before they publish. | Included | Included | Included |
Worth knowing
- Nothing in this group is a paid feature on any tier, now or planned.
- A free claimed listing and a Featured listing publish the same business facts — the difference is how many of them you may carry and where the listing appears.
Service categories
Breadth is the one claim a directory cannot check and the one contractors inflate hardest. Claimed listings average around seven categories against four for unclaimed ones. A company that says it does everything tells a property manager nothing, so every tier has a cap — it is a data-quality rule first and a paid lever second.
| Feature | BasicFree | Pro$39/month | Featured$99/month |
|---|---|---|---|
| Directory categories you can carryEach category places your listing on that category's landing page, plus the city and state pages beneath it. | Up to 3 | Up to 6 | Up to 10 |
| Property types, project types, and service detailsCommercial, HOA, municipal, industrial, residential, plus the specific work you perform inside each category. | Not capped | Not capped | Not capped |
Worth knowing
- The cap applies when you save, not when your page renders. A listing already carrying more categories than its plan allows keeps every one of them and keeps appearing on the pages it is indexed on — it simply cannot add another, and comes into line the next time the owner saves.
- Downgrading never silently removes a category your listing has ranked under for months.
- A genuine full-service contractor that needs more than the Featured cap is a conversation with us, not a validation error.
Service area and local pages
Two different things happen when you declare a city you serve, and only the second is behind a plan. Your listing appears on that city's directory page on every tier. Paid plans additionally build you a dedicated local page for that city.
| Feature | BasicFree | Pro$39/month | Featured$99/month |
|---|---|---|---|
| Cities beyond your home cityFactual coverage, not keyword reach — add only the cities you genuinely work in. Your home city is always included and never counts against the cap. | 1 | 4 | 8 |
| Total cities your listing appears inHome city plus the served cities your plan allows. | 2 | 5 | 9 |
| Listed on each city page under "also serving"You appear on that city's directory page, clearly separated from the companies actually based there. | Included | Included | Included |
| Dedicated local company pagesA real page per served city at /company/your-company/city/, written around that city rather than a copy of your profile with the name swapped. | Not included | Included | Included |
Worth knowing
- Extra cities are capped when you add one, so a downgrade does not delete the cities you already declared — you just cannot add more until you are back under the cap.
- If a paid plan ends, its local city pages permanently redirect to your main profile rather than 404ing, so nothing you earned in search is thrown away.
- A city page only becomes indexable once it has a real city record and at least three listings, so declaring a city is a claim about your coverage, not a guarantee of a new page.
Photos and portfolio
Project photos are the cheapest proof a contractor has. Every tier can upload them; the plans differ in how many stay published.
| Feature | BasicFree | Pro$39/month | Featured$99/month |
|---|---|---|---|
| Project photos publishedShown as a gallery on your profile and on any local city pages you have. | Up to 5 | Up to 25 | Up to 40 |
| Upload and reorder from the dashboardManage your own gallery — no support ticket, no waiting on us. | Included | Included | Included |
| Logo on profile and result cardsYour mark appears wherever your listing does. | Included | Included | Included |
Worth knowing
- Photos over your plan's limit are kept, not deleted. The first photos up to your cap are the ones shown publicly, and removing one changes which appear — so a downgrade costs you visibility, never your uploads.
Placement and visibility
This is the part you are actually paying for. Paid plans rank above free ones in directory results, and Featured buys a second, clearly labelled placement at the top of its category pages. Placement is disclosed everywhere it happens.
| Feature | BasicFree | Pro$39/month | Featured$99/month |
|---|---|---|---|
| Position in directory resultsCity, state, and category rosters sort by tier first, then by claimed, reviewed, and alphabetical order within that tier. | Standard placement | Above standard listings | Top of results |
| Featured strip on category landing pagesUp to three Featured listings appear in a labelled strip above the standard roster, on page one only. Page two onward stays purely organic. | Not included | Not included | Included |
| Result card and profile treatmentHow prominent your card looks in a list of competitors. | Standard | Pro treatment | Featured badge |
| Paid placement disclosureEvery paid position is labelled as paid placement, on the card and next to the strip heading. | Not applicable | Always labelled | Always labelled |
Worth knowing
- Paid placement changes where you appear. It is not an endorsement, a verification of workmanship, or a quality guarantee, and we will not present it as one.
- Placement never reorders review scores, never hides a free listing, and never removes a competitor from a page.
Inquiries and leads
We do not sell leads and we do not charge per lead. Every published profile carries an inline contact form; what a paid plan buys is where that inquiry lands. On Pro and Featured it is delivered straight to your inbox. On Free it comes to the directory instead, and the form says so rather than implying you are reading it.
| Feature | BasicFree | Pro$39/month | Featured$99/month |
|---|---|---|---|
| "Get a Quote" form delivered to youThe structured quote form, delivered to your listing's contact address as soon as it is submitted. Requires an approved claim, so we know where to send it. | Not included | After claim approval | After claim approval |
| Contact form on your profileEvery published profile has one. On Free the request comes to the directory and the form tells the visitor that plainly. | Routed through the directory | Direct to your inbox | Direct to your inbox |
| Your phone, email, and websitePublished on every tier, so a property owner can always reach you directly whatever your plan. Lead delivery is what a plan buys; being contactable is not. | Included | Included | Included |
| Leads resold or shared with competitorsNever, on any tier. An inquiry belongs to the company it was written to. | Never | Never | Never |
| Per-lead feesThere are none, at any tier. What a plan costs is what a plan costs. | None | None | None |
| Phone taps and website clicksVisitors can call or click through to your own site directly from your listing. | Included | Included | Included |
Worth knowing
- A Free listing is never a dead end for a property owner — the phone number, email, and website are all published, and the contact form still works. The difference is who receives what the form collects.
- Inquiries routed through the directory are handled by us, not auctioned to the highest bidder.
Profile activity
Every claimed listing can see what its profile is doing. You should not have to buy a subscription to find out whether the directory is working for you — paid plans buy longer history, not the numbers themselves.
| Feature | BasicFree | Pro$39/month | Featured$99/month |
|---|---|---|---|
| Views, website clicks, phone taps, quote requestsCurrent-period totals for your own listing. | Included | Included | Included |
| Change against the previous periodWhether this month is up or down on the last one. | Included | Included | Included |
| 12-month month-by-month historyThe full trend, so you can see seasonality rather than a single snapshot. | Not included | Included | Included |
Worth knowing
- These are indicative directory counts, not audited measurements, and they are deliberately anonymous — no IP address, user agent, session, or cookie is stored, so the numbers can answer how many and never who.
Project spotlights
A documented project tells a property manager far more than a list of services, and it is the one part of a profile we can independently look at. Featured listings can submit completed projects for review.
| Feature | BasicFree | Pro$39/month | Featured$99/month |
|---|---|---|---|
| Submit completed projectsOne project per submission, from the dashboard. Only the title is required. | Not included | Not included | Reviewed before publishing |
| Client confidentialityClient names stay private unless you tell us otherwise. | Not applicable | Not applicable | Private by default |
Worth knowing
- Every submission is reviewed before anything appears publicly. Paying for Featured buys the ability to submit, not automatic publication.
- Accuracy matters more than volume — three real jobs beat ten vague ones.
Verification, badges, and trust
None of this is for sale, on any tier. Review status is earned by sending us documents we can check; a subscription cannot buy it, and Featured placement does not change what your badge says.
| Feature | BasicFree | Pro$39/month | Featured$99/month |
|---|---|---|---|
| Website trust badgeAn embeddable badge for your own site that links back to your profile and updates itself as your review status changes. | Any claimed, published listing | Any claimed, published listing | Any claimed, published listing |
| License and insurance reviewSend your license and insurance and we check them. What the badge says escalates with what we have actually reviewed. | Free on every tier | Free on every tier | Free on every tier |
| Can a paid plan buy a verified marker?No. Placement and review status are separate systems and always will be. | No | No | No |
Billing, changes, and cancellation
Plans are month-to-month or annual, handled by Stripe, and cancellable from your dashboard at any time. There is no contract, no setup fee, and no penalty for going back to Free.
| Feature | BasicFree | Pro$39/month | Featured$99/month |
|---|---|---|---|
| Monthly priceBilled monthly, cancel any time before renewal. | Free | $39/month | $99/month |
| Annual priceTwo months' worth cheaper than paying monthly across a year. | Free | $390/year | $990/year |
| Rate after the launch periodLaunch rates are scheduled to rise. A subscription started at the launch rate keeps that rate until it is cancelled or changed. | Free stays free | $78/month | $198/month |
| Cancel any timeSelf-service in the Stripe billing portal, linked from your dashboard. | Nothing to cancel | Included | Included |
| If you cancelYour listing stays published. It reverts to Basic limits and standard placement; your content is not deleted. | Not applicable | Reverts to Basic | Reverts to Basic |
Worth knowing
- You add or claim your listing first, then upgrade the existing listing — an upgrade is never how a listing gets created.
- Payment methods, invoices, and cancellation are handled by Stripe. We never see or store your card details.
What we will not sell
Placement is for sale. Credibility is not.
Paid plans change where a listing appears and how much it can carry. They do not change what we tell property owners we have checked, they do not reorder review scores, and they never remove a competing listing from a page. Every paid position on this site is labelled as paid placement, and license and insurance review stays free on every tier — including the free one.
Future placement
Market Sponsor — coming later
Featured market sponsorships in selected cities and service categories will be offered after launch. Nothing on this page depends on them, and no current plan is affected.
Plan questions, answered
Do I have to pay to appear in the directory?
No. A free claimed listing publishes your full business record — phone, email, and website included — appears in the cities you serve, carries a working contact form, and is eligible for search indexing like any other page. Paid plans buy capacity, presentation, placement, and direct delivery of quote requests — not the right to exist here.
What actually changes when I upgrade?
Quote requests start coming straight to your inbox rather than through the directory, and you get more service categories and cities, more published project photos, stronger placement in directory results, and your full 12-month activity history. Featured adds a labelled placement strip on your category pages and the ability to submit project spotlights for review.
Can I buy a verified badge or a better review status?
No, and this will not change. Review status comes from documents we actually check — your license and your insurance — and it is free on every tier, including Free. A paid plan moves your listing up a page; it never changes what we say we have verified about you.
What happens to my listing if I cancel?
It stays published. Your listing reverts to Basic limits and standard placement, your content is not deleted, photos over the Basic limit are kept but stop showing publicly, and any dedicated local city pages permanently redirect to your main profile so nothing you earned in search is thrown away.
Why is there a limit on service categories, even on paid plans?
Because breadth is the claim a directory cannot check and the one contractors inflate hardest. A profile listing every category tells a property manager nothing about what your crews actually do. The cap is a data-quality rule first and a paid lever second — if you genuinely perform more than the Featured cap allows, contact us rather than working around it.
Do you charge per lead?
No. There are no per-lead fees on any tier, and an inquiry is never resold or shared with competitors. On Pro and Featured it goes straight to your listing's contact address; on Free it comes to the directory, and the form on your profile says so plainly rather than implying you are reading it.
Do I sign up for a plan first, or add my company first?
Add or claim your company first. Plans upgrade an existing listing, so a subscription is never how a listing gets created. If your company is already in the directory, claim it and then upgrade from the dashboard.
Is annual billing cheaper?
Yes. Annual billing on either paid tier works out to ten months' cost for twelve months of service, and cancellation is self-service in the Stripe billing portal either way.
Still deciding?
Talk to a person first.
Not sure which plan fits your service area, or whether your company is already listed? Call or text (925) 302-5253 during business hours, or email hello@thepavementdirectory.com. No obligation — a free claimed listing stays free.
Paid placement: Paid placement affects visibility within The Pavement Directory but does not represent endorsement, certification, verification of workmanship, or guarantee of contractor quality.
Before you hire: The Pavement Directory does not guarantee contractor performance, pricing, licensing, insurance, or availability. Business information may be submitted by contractors or gathered from public sources and should be independently verified before hiring. Always confirm licensing, insurance, references, scope of work, and written contract terms.